Netflix Password Crackdown May Be “A Net Positive In The Long Term,” – Deadline

Netflix Password Crackdown May Be “A Net Positive In The Long Term,” Analyst Claims

Netflix sent a message this week to some accounts with multiple users, threatening them with a service cut-off if illegally sharing passwords but offering the incentive of a free 30-day trial in certain territories. The message read: “If you don’t live with the owner of this account, you need your own account to keep watching.”

Netflix said the move was “designed to help ensure that people using Netflix accounts are authorized to do so.”

Research company Magid claims 33% of Netflix users share their password with at least one other person. That led one analyst to cheer the attempt to cut-off the freeloaders while discounting the negative fallout from such actions during a pandemic that has left many stuck at home and unemployed.

Source: Netflix Password Crackdown May Be “A Net Positive In The Long Term,” – Deadline