A gender-neutral makeover will see Mr Potato Head become the toy formerly known as Mr Potato Head.
The classic toy’s branding is being “reimagined for the modern consumer”, its US maker Hasbro announced on Thursday.
From later this year, the toy – launched almost 70 years ago – will be named Potato Head on packaging.
Other toy companies have taken similar decisions in recent years, breaking with traditional gender norms.
“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion,” Hasbro said of the name change.