New York (CNN Business)Okay, so if you’re a loyal reader of CNN Business (and we hope you are!) you might have seen a headline Tuesday that said “Prices are falling at an alarming rate.” Or a headline today that said producers’ prices fell by a record amount.That probably feels … off to you. And for a good reason: Every time you go to the grocery store, that number at the end of the receipt keeps getting bigger.Both things are true. Prices are falling across just about every category: Apparel, hotels, cars, car insurance, and airfare fell through the floor as people stayed home. Everyone knows gas prices are way cheaper.But American grocery store price tags are soaring. Overall, the price of groceries grew 2.6%, including seasonal adjustments, in April. That was the biggest increase from one month to the next since 1974, according to the Bureau of Labor Statistics.