VEGAN SUES BURGER KING

A Georgia man who is vegan has sued Burger King for false advertising, alleging the burger chain “duped” customers into eating Impossible Whoppers by not adequately disclosing that the plant-based patties are cooked with beef fat. The lawsuit is seeking class-action status.

According to the complaint filed in a federal court in Florida on Monday, Phillip Williams of Georgia said he visited an Atlanta Burger King in August and ordered an Impossible Whopper, which, when prepared without mayonnaise, he believed conformed to his “strict vegan diet.” Williams was unaware that Impossible Whoppers are by default “cooked on the same grills as its traditional meat-based products, creating a meat-free patty that is in fact covered in meat by-product,” the lawsuit alleges.

https://www.washingtonpost.com/food/2019/11/19/vegan-sues-burger-king-claiming-meatless-impossible-whopper-is-contaminated-by-beef-fat/

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Burger King’s plant-based Impossible Whopper is launching nationwide this month

Burger King is bringing its vegan Impossible Whopper nationwide, starting Aug. 8.

The nation’s second-largest burger chain began testing the plant-based burger from Impossible Foods at locations in St. Louis in April. Those Burger King locations saw traffic outperform national averages by 18.5% that month, according to a report from inMarket inSights.

Chris Finazzo, president of Burger King North America, declined to share any specific numbers about foot traffic or sales in an interview.

Since April, Burger King has brought the Impossible Whopper to six more markets. Jose Cil, CEO of Burger King’s parent company, Restaurant Brands International, said in late May that the chain will roll it out nationwide to its 7,200 U.S. locations.

McDonald’s, the largest burger chain in the U.S., has yet to offer a plant-based burger in its home market. CEO Steve Easterbrook has said that the chain is waiting to learn more about how the vegan item can drive foot traffic.

Source: Burger King’s plant-based Impossible Whopper is launching nationwide this month

Burger King is bringing the Impossible Whopper to three new cities – CNN

The Impossible Whopper is now available in four cities.

Burger King is now selling the meatless, plant-based burger patty at some restaurants in Miami; Columbus, Georgia; and Montgomery, Alabama; the burger chain announced on Tuesday.

Source: Burger King is bringing the Impossible Whopper to three new cities – CNN

Burger King plans to roll out Impossible Whopper across the United States | fox8.com

Burger King’s test of a vegetarian version of its signature Whopper was such a success, the chain is planning to roll the Impossible Whopper out nationally this year.On April 1, Burger King started testing the vegetarian burger, using a plant-based patty from Impossible Foods. The test took place in St. Louis and “went exceedingly well,” a spokesperson for Restaurant Brands International, Burger King’s parent company, said. The spokesperson added that the sales of the Impossible Whopper are complementary to the regular Whopper.

Source: Burger King plans to roll out Impossible Whopper across the United States | fox8.com