Netflix and CNN woes show viewers may have had enough
LOS ANGELES — Thanks to Netflix and CNN, the entertainment industry has just received a masterclass into what works and what doesn’t when it comes to streaming.
Lesson One: Just creating a streaming channel, even one with a well-known name, is no guarantee of success. Viewers are showing their limits when it comes to paying for multiple services.
Lesson Two: The streaming market will continue to grow, but with so many players at this point, some will struggle to find a place with viewers.
Lesson Three: Content is still king. To succeed, a content channel needs to retain subscribers with original talked-about, exclusive shows, movies or specials, backed by a deep reserve of older, popular content that can be aired again and again to tide viewers over between hits.