The design of your website – down to the font, color and image quality on each page – can make or break your business.
When it comes to font choice, go with a “sans serif” font like Open Sans or Roboto. These are more readable and preferred by users. To keep users on your site longer, consider introducing a chat box feature to allow visitors to ask questions and learn more about services or products.
Finally, make sure your website graphics are clear. This is so important; you should partner with a professional a few times a year to ensure production quality.
Source: Web design tips to keep users coming back – The Pittsburgh 100
