France just imposed a 3% tax on the French revenues of Google, Apple, Facebook and Amazon. But these companies are not going to be any less profitable because of the tax. If Google, Apple, Facebook or Amazon sells-off because of the new French digital tax, get ready to buy.
As with all corporate taxes, there is a widespread misunderstanding as to who actually pays the tax. Since in order to stay in business, customers have to cover all of a company’s costs — including taxes — it is customers who ultimately pay the taxes.