Walmart () announced on Thursday that it plans to increase its toy selection in some stores by 30% and expand its website assortment by 40%.
It is bringing hundreds of exclusive brands to aisles and holding in-store toy demos. Walmart is also partnering with Ryan, a first-grade YouTube star, on “Ryan’s World” — a line of toys he recommends.
Walmart is gunning for a big chunk of the $7 billion in sales Toys and Babies ‘R’ Us left behind when they shut down more than 800 stores in bankruptcy.
“We are making even bigger investments in the category to ensure we have the widest selection,” Anne Marie Kehoe, Walmart’s US vice president of toys, said in a news release.
The retailer has already announced a redesignednursery page on its website and added new car seats and strollers to its collection.