We’ve reached the end of the internet
The promise of any internet-oriented company is that growth is limitless. Software scales quickly and with amazing margins, and every human with an internet connection is a potential customer.
But what happens when you run out of humans?
That’s not a rhetorical question. According to Pew Research Center, 89% of Americans are active on the internet. Exclude Americans 50 and older, and that jumps to 97%. Almost a quarter of Americans say they are almost constantly online.
The idea that America’s internet addicts simply haven’t heard of Facebook or Netflix is just plain dumb. And the numbers bear that out.