The Information reports that retail giant Walmart is thinking about getting into the streaming video business with a new platform – and edge out the likes of Netflix and Amazon Prime Video with cheaper subscriptions.
The company is said to be considering offering plans at under $8 a month, along with an ad-supported free tier. That’d come in at less than Netflix’s cheapest plan in the US ($8 a month) and Amazon Prime Video ($8.99 a month).
That’s all well and good, but it’s worth noting that Walmart already has a video streaming service: Vudu. It acquired the platform back in March 2010, but hasn’t really been able to capitalize on its investment in the past eight years. In March, Bloomberg cited comScore research that saw Vudu users spending less than two hours a month on the platform, while folks spent about 25 hours a month on Netflix.