Why some small restaurants hate Valentine’s Day

They don’t make the big bucks you might think they do. Research by the software company Wombly found it’s the 107th-best sales day of the year.

This Valentine’s Day, Americans are expected to spend $3.7 billion on an evening out, according to the National Retail Federation. But Valentine’s Day is only the 107th-best sales day of the year, falling behind St. Patrick’s Day and Cinco de Mayo, according to Womply, a San Francisco-based software company that analyzed credit card data from 26,000 restaurants last year.

Local restaurateurs see only a 4% increase in the number of checks they’ll hand out compared to a normal night, but the dinner tabs will collectively run 18% higher, Womply found.

That might sound great, but not when considered against the extra costs that restaurants incur on the most romantic dining night of the year:

Source: Why some small restaurants hate Valentine’s Day

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