(USA Today) – Carter Lay, Grandson of Lay’s Potato Chip Founder, Found Dead in L.A. Home

Jesse Carter Lay, Grandson of Lay's Potato Chip Founder, Dies in L.A. Home

Jesse Carter Lay
LISA BOYLE/AP

Jesse Carter Lay, the philanthropist and grandson of potato chip king Herman Lay, was found dead in his Los Angeles home Thursday, PEOPLE has confirmed. He was 44.

The Los Angeles County Medical Examiner-Coroner’s Office was called to the residence at about 2:10 p.m. local time, officials say. Lay was pronounced dead at his home and the cause of death is pending further investigation.

Lay, who went by Carter, died a natural death, officials told the Associated Press.

Lay was a supporter of both music education and schools, according to the AP.

He founded the Carter Lay Charitable Fund, which among other efforts partnered with RYOT for a video series called DO GOOD MOB, about improving local communities.

Lay has two children, according to TMZ.

It appears that Lay’s final Tweet was a quote: “No act of kindness, no matter how small, is ever wasted.”

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